Rafizah Amran joined Prasarana Malaysia Berhad as the new Head of Group Corporate Communications on 11 April 2019; and was promoted as Deputy Chief Strategic Communications and Marketing Officer on 16 July 2019.
She is an integrated marketing communications and public relations specialist and a communications coach with over 20 years of experience across several industries including pharmaceutical, healthcare & nutritional consultancy, FMCG, finance, entertainment,
broadcasting, tourism, aviation and non-profit. Notable employers include OSK Holdings Berhad, Nestle Malaysia Berhad, AirAsia Berhad, Firefly Airlines and Cancer Research Malaysia. In addition to her communications portfolio, Rafizah has been involved in several start-ups and Build-Operate-Transfer (BOT) projects for both commercial and non-profit organisations; as well as served in the secretariat and steering committees for nationwide initiatives such as Bright Start Nutrition (Nutrition Society of Malaysia), Positive Parenting (Malaysian Paediatric Association), World Heart Day (Yayasan Jantung Negara), Fight Against Diabetes (National Diabetes Institute) and Make It Safe for Kids (Johnson & Johnson).
The last 13 years of her corporate career saw her in senior management positions in public-listed companies and GLC-subsidiary with intense involvement in formulating strategies and creating new revenue streamlines, in addition to providing counsel and overseeing special projects for the Board of Directors. Throughout her career, Rafizah has been personally responsible or was part of award-winning teams who won accolades that included Brand Finance Malaysia’s Top 50 Brands, KPMG Shareholder Value Award, StarBiz-ICR Malaysia Corporate Responsibility Award, Skytrax World’s Best Low Cost Airline, Malaysia Excellence Awards and Putra Brands Awards. She is also a highly sought-after panel for marketing awards; and conducts speaking engagements, workshops and coaching sessions on a variety of topics from employability to effective communications and personal branding. Rafizah continues to serve as a volunteer for Cancer Research Malaysia and myHARAPAN, a non-profit youth trust foundation.